Brand Story | Customer loyalty and retention are two of the prominent pillars in the international marketing strategy of Small World Financial Services. In the Netherlands this strategy has contributed to the growth of their market share in the money transfer business. Building on top of this success Small World asked Postana to create a customer reactivation campaign to win-back high valued inactive customers. We developed a Direct Mail solution that targets users based on geolocation. Sending inactive customers personalised promotions that can be redeemed in the nearest branch of Small World.