Print and Direct Mail marketing automation the simple way.

We use the latest digital technologies to make Direct Mail marketing easy, fast and scaleable.

Our programmatic Print and Mail platform allows you to send letter and postcard campaigns with the same flexibility and ease as email.

Icon - Create your Design

1
Create your
Design

Icon - Select your Audience

2
Select your
Audience

Icon - Configure your Campaign

3
Configure your
Campaign

Icon - Print and Distribution

4
Print and
Distribute

Icon - Measure and Optimise

5
Measure and
Optimise

1. Create highly personalised messages with flexible design templates.

Postana combines the latest digital printing technology together with flexible HTML template designs. This combination enables you to use ‘merge-variables’ and insert user data into you designs. To create highly personalised Direct Mail marketing campaigns that offer an unique customer experience.
Direct Mail Marketing - Design Template - Postana

Select your ideal format from different shapes and sizes.

Postana offers the best performing shapes and sizes for Direct Mail marketing automation out of the box to engage with your customers. Are you looking for something more special that stands out from the rest? We also develop customised formats that give that unique feeling that matches with your brand.

Icon - Postcards

Postcards

Icon - Self-Mailers

Self-mailers

Icon - Letters and Envelopes

Letters & Envelopes

Icon - Inserts and Folders

Inserts & Folders

Icon - Custom Creatives

Custom Creatives

Direct Mail Marketing - Dynamic Content - Postana

Enrich your Direct Mail marketing message with dynamic content components.

Using HTML for the design of your marketing message does not only makes it easier to personalise the campaign. Postana also gives you the possibilities to use smart digital marketing techniques, that enriches your Direct Mail content with programmable components which are unique and variable for every user. You can for example use dynamic maps to guide customers to their nearest store location, or use personalised QR-codes that link to unique landing pages.

2. Select your target audience with smart user segmentation.

Postana makes it easy for you to manage your customer information. Enabling you to enrich customer profiles with demographic data, customer purchase history and interaction with promotional offers. To improve the data quality of your target audiences we offer address validation and geo-locations services

Direct Mail Marketing - Contact Management - Postana
Direct Mail Marketing - Campaign Creation - Postana

3. Configure your campaign for periodic blasts or daily sendings based on user behaviour.

Using the open ecosystem of Postana will accelerate your Direct Mail marketing into smart user interaction programs. Our platform supports your Direct Mail campaigns to be send out in large periodic batches, but we also offer you the option to send a personalised messages based on real-time user behaviour. By acting on event based triggers (when a user visits your website) and combining it with customer lifecycle data,  your message will have increased relevancy and better timing.

4. Reduce time-to-market with our global print and mail solutions.

We use fast on-demand cloud printing solutions with global API integrations to connect with local printing companies and postal distribution services. This reduces the time-to-market for your Direct Mail marketing automation campaigns from 10 weeks to 5 days.

Direct Mail Marketing - Global Distribution - Postana
Direct Mail Marketing - Reporting Dashboard- Postana

5. Measure the Direct Mail marketing results in real-time and optimise the performance. 

We provide real-time Direct Mail marketing insights with our reporting dashboard that measures customer responses, transaction data, marketing cost, revenue and return-on-investment across every campaign to understand exactly which tests are delivering results.