Print and Direct Mail marketing automation the simple way.
We use the latest digital technologies to make Direct Mail marketing easy, fast and scaleable.
Our programmatic Print and Mail platform allows you to send letter and postcard campaigns with the same flexibility and ease as email.
1
Create your
Design
2
Select your
Audience
3
Configure your
Campaign
4
Print and
Distribute
5
Measure and
Optimise
1. Create highly personalised messages with flexible design templates.
Select your ideal format from different shapes and sizes.
Postana offers the best performing shapes and sizes for Direct Mail marketing automation out of the box to engage with your customers. Are you looking for something more special that stands out from the rest? We also develop customised formats that give that unique feeling that matches with your brand.
Postcards
Self-mailers
Letters & Envelopes
Inserts & Folders
Custom Creatives
Enrich your Direct Mail marketing message with dynamic content components.
Using HTML for the design of your marketing message does not only makes it easier to personalise the campaign. Postana also gives you the possibilities to use smart digital marketing techniques, that enriches your Direct Mail content with programmable components which are unique and variable for every user. You can for example use dynamic maps to guide customers to their nearest store location, or use personalised QR-codes that link to unique landing pages.
2. Select your target audience with smart user segmentation.
Postana makes it easy for you to manage your customer information. Enabling you to enrich customer profiles with demographic data, customer purchase history and interaction with promotional offers. To improve the data quality of your target audiences we offer address validation and geo-locations services.
3. Configure your campaign for periodic blasts or daily sendings based on user behaviour.
Using the open ecosystem of Postana will accelerate your Direct Mail marketing into smart user interaction programs. Our platform supports your Direct Mail campaigns to be send out in large periodic batches, but we also offer you the option to send a personalised messages based on real-time user behaviour. By acting on event based triggers (when a user visits your website) and combining it with customer lifecycle data, your message will have increased relevancy and better timing.
4. Reduce time-to-market with our global print and mail solutions.
We use fast on-demand cloud printing solutions with global API integrations to connect with local printing companies and postal distribution services. This reduces the time-to-market for your Direct Mail marketing automation campaigns from 10 weeks to 5 days.
5. Measure the Direct Mail marketing results in real-time and optimise the performance.
We provide real-time Direct Mail marketing insights with our reporting dashboard that measures customer responses, transaction data, marketing cost, revenue and return-on-investment across every campaign to understand exactly which tests are delivering results.