Design Guidelines – Gift Card

Below are some best practices to follow when you are using an HTML template to design an 85×54 mm gift card in landscape orientation. Following these Design Guidelines – Gift Card 85×54 mm will help you to set the correct lay-out for your campaign.

Design Guidelines – Gift Card – Landscape Template

Design Guidelines - Gift Card 85x54 - Landscape

Bleed Area

The bleed is the 3mm extra space added to the outer edges of the printed document. For example, with the 85×54 gift card you will see that the file that you are creating is actually 91 x 60mm instead of 85 x 54mm. This extra space is what we call the bleed area, which will be removed when the gift card is trimmed to its final size.

Please ensure that all background graphics or photos extend to the edge of the bleed area. The dimension of this bleed area is 1075 x 709 pixels. Not having your background graphics or photos extend into the bleed area could result in a white or unprinted border around the edge of the gift card.

Trim Size

The trim size is the final size the gift card will be trimmed to. For this landscape format this will be 85 x 54mm and is indicated by the red dotted line.

Save Zone

Keep your text and important elements within the safe zone, as trimming of the gift card might affect the 3mm grey area. The safe zone for the gift card is 79 x 48mm and is indicated by the green dotted line.

Design Guidelines – Gift Card – Portrait Template

Below are some best practices to follow when you are using an HTML template to design an 85×54 mm gift card in portrait orientation.

Design Guidelines - Gift Card 85x54 - Portrait

Bleed Area

The bleed is the 3mm extra space added to the outer edges of the printed document. For example, with the gift card you will see that the file that you are creating is actually 60 x 91mm instead of 54 x 85mm. This extra space is what we call the bleed area, which will be removed when the gift card is trimmed to its final size.

Please ensure that all background graphics or photos extend to the edge of the bleed area. The dimension of this bleed area is 709 x 1075 pixels. Not having your background graphics or photos extend into the bleed area could result in a white or unprinted border around the edge of the gift card.

Trim Size

The trim size is the final size the gift card will be trimmed to. For this portrait format this will be 54 x 85mm and is indicated by the red dotted line.

Save Zone

Keep your text and important elements within the safe zone, as trimming of the gift card might affect the 3mm grey area. The safe zone for the gift card portrait is 48 x 79mm and is indicated by the green dotted line.