Design Guidelines – Postcard A5

Below are some best practices to follow when you are using an HTML template to design an A5 postcard in landscape orientation. Following these Design Guidelines – Postcard A5 will help you to set the correct lay-out for your campaign.

Design Guidelines – Postcard A5 – Front Side Template

Design Guidelines - Postcard A5 - Front Side

Bleed Area

The bleed is the 3mm extra space added to the outer edges of the printed document. For example, with the A5 postcard you will see that the file that you are creating is actually 216 x 154mm instead of 210 x 148mm. This extra space is what we call the bleed area, which will be removed when the postcard is trimmed to its final size.

Please ensure that all background graphics or photos extend to the edge of the bleed area. The dimension of this bleed area is 2551 x 1819 pixels. Not having your background graphics or photos extend into the bleed area could result in a white or unprinted border around the edge of the postcard.

Trim Size

The trim size is the final size the postcard will be trimmed to. For the A5 format this will be 210 x 148mm and is indicated by the red dotted line.

Save Zone

Keep your text and important elements within the safe zone, as trimming of the postcard might affect the 3mm grey area. The safe zone for the A5 postcard is 204 x 142mm and is indicated by the green dotted line.

Design Guidelines – Postcard A5 – Back Side Template

Below are some best practices to follow when you are using an HTML template to design the back side of an A5 postcard in landscape orientation.

Design Guidelines - Postcard A5 - Back Side

Ink-Free Area

The “Ink-Free Areas” represent boxes which will be printed on top of all the content. For the A5 postcard there are two ink-free areas. One is the “Postage Area” and the other is the “Address Area”.

Postage Area

The postage area is 61 x 27mm and is reserved for the indicia. Anything in this area will be overprinted with the country specific Printed Postage Impression (PPI) including the postal logo and distribution information.

Address Area

The address area is 87 x 67mm and is reserved for the recipient name and address details. Anything in this area will be replaced by a white box to leave room for the address information, barcode and the return address.

Bleed Area

The bleed is the 3mm extra space added to the outer edges of the printed document. For example, with the A5 postcard you will see that the file that you are creating is actually 216 x 154mm instead of 210 x 148mm. This extra space is what we call the bleed area, which will be removed when the postcard is trimmed to its final size.

Please ensure that all background graphics or photos extend to the edge of the bleed area. The dimension of this bleed area is 2551 x 1819 pixels. Not having your background graphics or photos extend into the bleed area could result in a white or unprinted border around the edge of the postcard.

Trim Size

The trim size is the final size the postcard will be trimmed to. For the A5 format this will be 210 x 148mm and is indicated by the red dotted line.

Save Zone

Keep your text and important elements within the safe zone, as trimming of the postcard might affect the 3mm grey area. The safe zone for the A5 postcard is 204 x 142mm and is indicated by the green dotted line.

Activating the Design Guidelines

To display the design guidelines in the HTML Template Editor you simply activate the “Guides”-icon in the top toolbar. The “guides” toolbar icon is highlighted in the screenshot below. Activating the guides will display the green dotted line for the save zone and the red dotted line for the trim size on top of your design. These guidelines are just a support in the design process and will not be printed. 

Design Guidelines - Interface Activation